This website was created for the Proactiv Acne Skincare line. This upgraded line was initially created in 2012 and positioned as a high-end Proactiv product. In 2013, Guthy-Renker decided to sunset the original Proactiv formula, and relaunch the brand. Just as I had done a few years prior with the new branded site, I continued iterations here. I was responsible for creating the UI, design, layout and all visual imagery. This website would go on to win a 2014 ERA Moxie Award for Best Direct Response Website.
