This is a landing page created in 2009 for Raw Mineral Make-up. The idea was to motivate the viewer to purchase through messaging, showing several real users’ before & after photos high on the page, and educating them about the benefits of the product. This concept was highly successful and quickly became the control creative to beat. The 2nd landing page has a similar goal but differing styles. The theme for this page was more of a Brazilian/Exotic, heavy textures, but still flows making it easy to read.